The keys to sales success can be learned. Although you probably will never find the perfect formula to match every sales engagement, you can benefit from the experiences of thousands of sales representatives and their clients. This program is the synthesis of several studies that focus on successful sales experiences. It is a synthesis of research, seminars, books, tapes and training programs developed from these studies. These techniques and methods are all practical, all helpful, and in combination, they from the basis of excellence in selling today. They focus on understanding versus controlling; on information-sharing versus manipulative techniques; on the client´s need versus the product features; on the buying cycle versus the selling cycle.
The contents of this training program are the culmination of more than 20 years direct selling and sales management experience. It is the synthesis of several training seminars, one- on- one coaching, research and a variety of readings. This program was designed as a learning aid. The seminar´s facilitator will help you expand on the concepts shared and help you channel the information to your selling environment.
